Why do we need Marketing? Simple, because we need customers to run our businesses over and above achieving operational and financial excellence and where do customers come from? Answer is through LEADS! We are in 2022 the post covid era and the pandemic has changed the way this whole world works. What used to work before 2020 the traditional modes of marketing like door to door selling etc may not work at now. Because the whole world has shifted to the internet almost entirely and you need to market where people ARE right now – on the web! Contactless, Hassel free, Advanced, Precise, Fast, Highly Customizable and Dependable are the things that work now. With this even your way of marketing needs to evolve as well. You need to shift your business over to the internet – brand yourself there – connect with these new broadened horizons of customers with no boundaries – serve them best over there as well.
Now Leads require Ad campaigns, ad campaigns require good budgets and good budgets require someone trained to manage them perfectly so that your money spent on marketing comes back with highest return on investment or least Pay Per Click spent. Now that requires a trained professional or an agency that knows how to do it. Choosing someone who has good track record in PPC Management may be through a personal referral usually helps best.